Decipher Privacy Policy (for approval)
Last revised: February 10, 2004
1. Introduction
Decipher shares your concern about the protection of your personal information
online. This is our policy regarding the privacy of information we collect on
our web sites. This Privacy Policy includes examples of the types of personal
information we collect and the kinds of companies with whom we share such
information. These examples are illustrative and should not be considered a
complete inventory of our information collection, use and sharing practices. We
will comply with applicable State and Federal laws that may restrict the types
of information we may disclose about you or require us to provide you with
additional notices.
2. Information Gathered and Tracked by Decipher
Decipher gathers two types of data about users:
(a) personal information, which individual users provide
(i) when registering as a member to our site,
(ii) when registering as a subscriber to one of our premium subscription
services, and
(iii) voluntarily at certain other points, such as contests or surveys;
(b) tracking information, which is automatically collected about all visitors
to our sites.
2.1 Personal Information
Decipher collects personal information in several places on our web site, which
are set forth generally below. We will always provide a secure area of our
sites for you to enter your information.
2.2 Membership
Currently, we do not require users to become members of Decipher in order to
have access to the free commentary, analysis and news available on our site.
However, if you'd like to receive one or more of our free email newsletters,
gain access select commentary articles, we require you to register here to
become a member. In order to register, you'll have to supply us with your email
and postal addresses, choose a unique User Name and password, and provide us
with some additional information about you.
2.3 Premium Services
If you'd like access to one or more of our premium subscription-based services,
you first must register as a member of Decipher as described above, and then
you'll have to pick a unique User Name and password. Then, on the subscription
registration page for the premium service you are interested in, you'll need to
supply us with the information specified to activate your free trial or paid
subscription.
2.4 Tracking Information
Tracking data consists of both individual and aggregated tracking information
and is automatically gathered using "cookies". A cookie is a small data file
containing information, such as a user's login name, that is written to the
user's hard drive by a web server and used to track the pages visited. Cookies
used by Decipher are encoded and contain a unique digital signature to prevent
tampering. They do not contain user passwords. The individual information
gathered in this manner is used for internal purposes only, such as accessing a
member's account information. We also use the information on an aggregate
basis, to track the readership of stories and usage of our products, to analyze
traffic patterns on our sites, and to provide anonymous reporting of usage for
internal and external clients.
You can control your browser's settings regarding cookies by selecting
"Internet Options" or "Preferences" in the menu bar of your browser. This will
allow you to prevent your browser from accepting new cookies, have your browser
notify you when you receive a new cookie, or disable cookies altogether.
However, because cookies allow you to easily navigate our web sites without
having to constantly log in using your User Name and password, we recommend
that you leave them turned on.
2.5 Tracking by our Advertisers
Decipher advertisers include financial services companies (such as brokerage
firms, banks, and mortgage companies) and non-financial services companies
(such as computer manufacturers, software companies, automobile makers and
retail stores). Decipher advertisers and advertising vendors display targeted
advertisements. Although Decipher does not provide any personal information to
the advertiser or advertising vendor, by interacting with or clicking on an ad
you consent to the possibility that the advertiser will assume you meet the
targeting criteria used. In addition to cookies placed by Decipher, described
above, advertisers and advertising vendors that serve ads onto our web sites
may use their own cookies or other tracking technologies. We cannot be
responsible for the privacy policies or practices of any such advertisers and
vendors.
3. Use of the Information
Decipher uses personal information obtained from its users as stated in this
Privacy Policy, and to enhance users' experiences on our sites.
3.1 Disclosures Permitted by Law
Decipher does not sell or disclose personal information about you described
above to with other people or non-affiliated companies, except to provide you
with products or services, when we have your permission, or under the following
circumstances:
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We provide the information on a confidential basis to non-affiliated companies
we engage as contractors or agents to perform services for us, such as
maintaining software, sending direct mail or administering a sweepstakes or
contest. Information will be shared with such contractors only to the extent
reasonably necessary for them to perform services on our behalf, and pursuant
to confidentiality obligations;
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In response to subpoenas, court orders, or legal process, from law enforcement
agencies or state and federal regulators;
If we sell or otherwise transfer substantially all of our assets related to any
web site that we own or operate and any product or service that we offer. In
that event, we will require such third party to honour our current Privacy
Policy, until the third party provides you with notice of changes to our
Privacy Policy and permits you to exercise any rights you may have under
applicable law to limit disclosures of information about you.
3.2 Disclosures for Joint Marketing and Servicing
Decipher may disclose all the information we collect as described above to
other companies such as direct marketers to perform marketing services on our
behalf, or to financial institutions, such as banks, insurance companies and
securities broker-dealers, with whom we have joint marketing agreements.
4. Other Uses
4.1 Free Newsletters
If you're a registered member of Decipher, we use your email address to send
you free email newsletters containing selected stories, market information,
advertisements and links to our sites. You can select which free newsletters
you would like to receive or remove yourself from our free newsletter delivery
list at any time by visiting the Communication Preferences page.
4.2 Premium Services
If you're a subscriber, we use your email address, postal address or fax
number, as applicable, to deliver our premium products and services. You can
view your account information at any time by visiting the Account Information
page.
4.3 Special Offers and Advertisements
We may from time to time send you special offers and advertisements for
products or services offered by third parties. We will not disclose any of your
personal information to such third parties when we do this. If you do not wish
to receive third party offers and advertisements, please change your settings
on our Communication Preferences page.
5. Correcting and Updating the Information
Decipher offers to its members the ability to correct or update online the
information we collected during registration by visiting the Account
Information page.
6. Security
Decipher limits access to personal information about you to those employees
whom we determine need access to that information to provide products or
services to you. We maintain physical, electronic and procedural safeguards
that comply with federal standards to guard your personal information. However,
no security system is impenetrable. We cannot guarantee the security of our
servers, nor can we guarantee that information that users supply will not be
intercepted while being transmitted to us over the Internet.
7. Former Customers
Decipher discloses personal information about former customers only in
accordance with this Privacy Policy.
8. Your Independent Relationships with Other Companies
Please note that this Privacy Policy will not apply to your independent
relationships with other companies that from time to time may offer you
products and services on Decipher site. Those companies' privacy policies will
govern how they collect, use and disclose personal information that you provide
to them.
Questions or comments regarding this policy should be directed to
privacy@decipher.biz.
Decipher reserves the right to modify this policy.
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